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Over many years, Dr Seamus McLoone watched students struggling to grasp difficult technical concepts from books and slides. He is an associate professor in the department of electronic engineering at Maynooth University and in his view these traditional learning methods didnβt serve students well. He believed they would learn better and faster if they could answer questions in real time to check if they had understood an idea or not. Coming up with a system that would let them do so individually, while also showing them immediately if their answer was right or wrong, was the start of what has now become the edtech start-up UniDoodle.
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The system is sketch-based and this allows students to draw and add diagrams, equations and annotations to the image in front of them. The companyβs AI engine then automatically assesses each response. The correct answer appears in the corner of the screen and their own answer is marked with a red X or a green tick.




